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| by Joe Hallett |
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Mid-April was show time for more than 100,000 people who gathered in Las Vegas for this years annual convention of the National Association of Broadcasters (NAB) convention. But many who came to see the latest tools for the radio and TV broadcast industries werent broadcasters. Instead they were from churches, schools and corporate environment, looking for new ways to use audio and video to communicate with their constituencies. A Place
to Shop Concern about the economy may have contributed to the appearance of modest cutbacks in show budgets. Some projector manufacturers occupied smaller booths than in previous years, and a few well-known people were looking for new jobs. But the tone was generally upbeat, with many new display products offering more light output and new convenience features at the same or lower prices than prior models. New Projectors Many new projectors are smaller and lighter than their predecessors,
while offering enough light output to be usable in fully lit rooms. And
aggressive pricing puts them in range of churches that may have previously
been unable or unwilling to invest in this level of performance. Low
maintenance and low cost of ownership are particularly important in churches,
said Christie Digital Systems product manager Zoran Veselic. Barco Projection Systems added new models to its 6000 series, including
the native-SXGA (1280 by 1024 pixel native resolution) BarcoReality 6500
DLC, rated at 5,500 lumens, and the native-XGA BarcoGraphics 6500 DLC
at 4,000 lumens. Both include networking features for remote control and
maintenance. Digital Projection, Inc. showed two new SXGA projectors, the HIGHlite 4000SX and the HIGHlite 6000SX rated at 3,500 and 5,000 lumens respectively, and the HIGHlite 4100GV, a new 3,500-lumen XGA model, in addition to several larger models aimed at electronic cinema applications. Sanyo used the NAB show to introduce two new large venue projectors, the PLC-XF12N offering 3,500 lumens (XGA) and the PLC-EF12N at 5,000 lumens (SXGA), as well as the 3,000-lumen PLC-XP30 (XGA) and the PLV-60, a 1,300-lumen unit in wide XGA (1366 by 768) format. All are LCD-based models. Were really starting to target the church market, said Presentation Technologies Sales Manager Mark Holt. It is a market that seems to need lots of performance 2,000 to 5,000 lumens - at low cost. Holt noted that Sanyo is the largest maker of LCD projectors because of its extensive OEM business. A wide range of projectors was shown by NEC Technologies, covering ultra-portable, mid-range and large-venue applications. The SX6000 and the XT9000, providing SXGA at 5,000 lumens and XGA at 8,000 lumens respectively, both target the rental/staging business, and the GT1150 is a 3,000 lumen XGA unit aimed at fixed installations. The line meets a wide range of church needs,according to Joe Azzarello, NECs product manager for projection systems. We expect to see 2,750 lumens in a native SXGA unit in a few months. New Technologies Several exhibitors showed technologies for panoramic and 3D displays. Software from French company RealViz allows creation of panoramic (still) images from a mosaic of small overlapping images. German company 4D-Vision Gmbh presented an autostereoscopic (no glasses) display and software for 3D image viewing. Be Here corp., of Los Angeles demonstrated its technique for sending a 360-degree panoramic image of a sporting event to viewers who can then establish personalized viewing positions to watch the action or replays. And Christie Digital Systems announced its Mirage line of high-brightness DLP-based stereo projectors, including the 2,000-lumen/SXGA Mirage 2000, the 5,000-lumen/SXGA Mirage 5000, and the Mirage 10000, an XGA model rated at 10,000 lumens. Barco illuminated the area in front of its booth with its new D-Lite display, a super-bright array of light emitting diodes (LED) in stackable modules somewhat like the cubes used in video walls. While the high brightness is attractive - roughly equivalent to shining a 2,000-lumen projector on a 12-foot-by-12-foot screen - the relatively high cost of these units may limit their use to large high-budget entertainment venues, although they may fill a niche in some churches where a compelling video display is needed in the presence of very high ambient illumination. The fabled Vegas Strip continued to be a showcase for the latest in high-brightness video displays, used for signs in front of many large casino-hotels, and one of Barcos new D-Lite units served as in outdoor information display at the entrance to the Las Vegas Convention Center. An interesting - if thought-provoking - technology of motion capture appeared in several manufacturers booths. Human or animal motions are traced by strategically placed reflectors attached to skin or clothing. Positional information is detected and saved in a form that can be easily integrated with animated cartoon characters, producing an unexpected degree of realism. Coupled with accurate rendering of facial expressions, these technologies are close to providing realistic simulations of human actors. An NAB sideshow called Etopia provided a venue for suppliers of satellite-based digital audio and streaming internet video. But hidden among these exhibitors a young firm named Silicon Video - a spinoff from chipmaker Genesis Microchip - showed dynamic real-time correction of an image that had been reflected off a mirrored sphere. Practical applications include wide-angle surveillance displays and projectors that can be corrected for virtually any kind of distortion that has been created by off-axis projection. The NAB show has become an efficient place to window shop for projectors and related equipment, such as video editing systems, sound equipment, video cameras and control systems. And it also is a place to preview products, preparing for some serious shopping at the Infocomm show in June. The church market is important to the projector manufacturers, who commented favorably on the number of church representatives who visited their booths. Finally, in a sign of the times: perhaps for the first time at an NAB show, thin-panel displays - such as plasma and liquid crystal panels - may have outnumbered cathode ray tube (CRT) monitors, as exhibitors took advantage of compact new display products in their booths to help sell their wares. Joe Hallett is a writer and consultant based in Tualatin, Oregon. A display veteran, he has participated in development of display technologies that we take for granted today, such as solid state television sets, color monitors for computers, light valve projectors and flat panel displays. He can be reached at joeh24@aol.com.
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