The Digital World in the Palm of Your Hand

I have to say, Mac does an amazing job of marketing.  From their visually interesting advertisements to the packaging that makes you think "Wow, an iPhone" when they finally hand it to you at the store, the sales and marketing machine is impressive enough alone to make you want one.  But, it is a significant impact to most of our monthly budgets...so the question is...beyond the coolness factor, why would you invest? 

The biggest reason is convergeance.  You likely have a cell phone.  And a computer.  A watch.  A calculator (because the one on your cell phone is annoying).  Maybe a digital camera.  If you are lucky, someone gifted you with a GPS. Holding the iPhone in the palm of your hand and looking at the intro screen, they are all there on a palette in front of you. With the added functionality of all of your e-mail accounts, contacts, weather, stocks and the internet at your fingertips. Download a couple of free applications and you have one-touch access to facebook, google, pandora, and the whole Bible in searchable form.

Having the digital world in the palm of our hand is a powerful tool.  All the information that is relevant to you (and much that isn't) is available at any given time just by reaching into your pocket. Not only do you have immediate access to information, but you also have immediate access to people.  Connection is available to family, work, social and hobby circles all the time.

It will be interesting to watch to see if the technology isn't the only thing converging.  What if our worlds start converging too?  Will we start to look differently at the places where home life, work life and social life intersect? Or will all the lines blur and it will just become life? 

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