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MARCH 2007 |
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TFCinfo, in conjunction with Church Production Magazine, recently released findings from their research on the use of projectors in North American churches. In this research, TFCinfo conducted extensive market size, market segmentation, spending, and forecast analysis, as well as, a sophisticated end user survey.
"There is currently little existing information on church market segmentation, and the work in this report may be the first detailed church segmentation analysis," states Tanya Lippke, Manager of Survey Market Research for TFCinfo. "What is also exciting is that for the first time, we have been able to include the portable churches in our market estimates. Portable churches are churches that do not have a permanent church facility, but instead rent or use other facilities. These churches are users of A/V gear, but because they have no permanent facility, the numbers and attendance of portable churches are mostly unrecorded, until now." The survey portion of this research is based on 900 respondents, all of whom were responsible for the A/V equipment at their place of worship. In this report, TFCinfo not only analyzes the church market as a whole, but goes beyond to break the sample into various demographic groups. Research results are provided in total, by church size (# of seats), and geographic location (Northeast, South, West, and Midwest). This allows companies to compare and contrast the preferences and purchasing of churches of varying sizes and in varying locations across the US. As TFCinfo reports that $514 million was spent on projection equipment alone in 2006, this will be an important market segment for those in the industry. In addition to TFCinfo reports, Pacific Media Associates (PMA), a global market information resource on large-screen displays, reports that unit sales for consumer flat panel televisions in North America were up 101 percent for the fourth quarter of 2006 over the same quarter in 2005. Their Flat Panel Display Tracking Service also shows that unit sales in December were almost steady from November's record levels, dipping just two percent. "In December, we saw the average street price for consumer models rise slightly over November's average even though prices for many individual models continued to decline," according to Rosemary Abowd, PMA vice-president. "The reason for the increase in average street price was due to buyers moving to premium-priced models, higher resolutions, and bigger screen sizes. As a result, revenues for December actually grew by two percent over November, resulting in the highest revenues for the year." The TFCinfo report gives manufacturers, dealers, and integrators the knowledge needed to effectively and successfully target this large market segment for projectors. Not only is this research useful for those companies currently targeting the House of Worship (HOW) market, but also for those that might consider entering this unique and profitable market in the future. This report describes the following areas in detail:
For more information on this report, please contact Tanya Lippke at |
 Oriental Mission Church Upgrades to SpekTrix The Oriental Mission Church located in Los Angeles, California, has upgraded their sound system with the Adamson SpekTrix Line.
The design consists of two left & right main arrays of four SpekTrix 5 degrees boxes, with a single 15 degree SpekTrix Wave box at the bottom of each hang. A center cluster of two Adamson SpekTrix and two SpekTrix Waves fill the centre of the seating area and the extreme front rows in front of the stage. The Speakers are powered with QSC PLX 1104 and PLX 2502 amplifiers and processed with XTA DP448 processors.
The system design was executed by Rutherford Design, a consulting firm based in Northridge, California; using Adamson’s Shooter Software. The Mission Church’s house sound Engineer is Mr. Duho Kang.  Elation Education Experience - 2007 Young lighting designers can showcase their talents and win an all-expense-paid trip to the Worship Facilities Expo (WFX) show in Atlanta as part of the Elation Education Experience. The contest will ask students and young lighting designers to come up with lighting specs and a design layout for an imaginary multi-purpose youth ministry building with a stage performance area. Entrants will be provided with CompuLive Pro software, along with a stage, trussing and room layout scene -- and, just like in the "real world," they'll have to work within a budget and power service limitations. Anyone interested in entering the contest should e-mail a request for an application to the Elation Education Experience website, e3@elationlighting.com. They should also include a line or two about themselves, covering educational and job experience. Once an application is accepted, Elation will e-mail the entrant the challenge layout and a link to download the visualization software. The challenge is open to all college and junior college students as well as lighting designers with less than three years of experience in theatre, entertainment or church lighting. The four finalists in the Elation Education Experience will receive an all-expense-paid trip to the WFX show in Atlanta, October 2007, an event that showcases the latest in lighting and audio technology as it applies to houses of worship. Winners will be picked up in a limousine, provided with meals and hotel accommodations and get to meet with top technicians and executives from Elation Professional. All contestants will be sent an Elation swag package as a token of appreciation. Winners will be announced in the October issue of Church Production Magazine, and be contacted by e-mail. For more information, contact Elation Professional toll free at 866-245-6726. Fax: 323-582-3108. Address: 4295 Charter St., Los Angeles, CA 90058. Web: www.elationlighting.com. Email: info@elationlighting.com. |
For over four years, TFCinfo has immersed themselves into the church market to assist manufacturers, dealers and integrators in better understanding this fast growing market segment. TFCinfo's latest report entitled "TFCinfo: The Use of Projectors in North American Churches 2007" addresses this significant market, and with more than 365,000 churches in North America, it is clear to see that the potential for installed A/V systems is huge.
Heil Sound Pink Pearl Endorses 'The Cure'
Heil Sound introduces the Pink Pearl PR20 large diaphragm vocal microphone, the first model in the new Spotlight Series emblazoned with the pink ribbon on the PR 20 Pink Pearl finish.
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| Greg McVeigh (left) and Bob Heil |
Proceeds from sales will be donated to The Susan G. Komen Breast Cancer Foundation for the purpose of raising the awareness of breast health and breast cancer. "Our own family has been affected by this terrible disease, and this is our way of helping raise the awareness of breast cancer," says Sarah Heil, vice president of Heil Sound. "Early detection is the key to beating this thing and if we can help through being proactive in the entertainment industry then the Pink Pearl will have been a success."
Heil has retained the services of Guesthouse Projects, to promote their "Pink Campaign" which will bring artists together with microphones that promote the cause. Owner, Greg McVeigh states, "I started Guesthouse Projects with the intent of working directly with a manufacturer to establish and nurture a relationship between the company and the artist/artist management, and production groups. The Pink Campaign allows artists to endorse the cause and use great sounding microphones." For more information go to www.heilsound.com/pro/.
Peavey Featured As Positive 'Stereotype' in National Image Campaign for Mississippi
Music-industry maven Hartley Peavey is the latest Mississippian chosen for a national image-building campaign designed to combat negative stereotypes about his home state."Mississippi, Believe It!" is a public-service advertising initiative that educates people within Mississippi and abroad about the states many successful people and innovations.
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| Hartley Peavey |
Peavey Electronics, the globally successful musical-instrument and sound-equipment company Hartley Peavey founded in Meridian, figures heavily in the campaign's second phase. "There are thousands of business success stories in Mississippi," said COO of the Cirlot Agency, Rick Looser, the creative team behind the pro-bono campaign. "But like most states, there are only a few where just the mention of the brand transcends states, countries and continents. Peavey is one of those rare brands and a role model for what can be accomplished here."
"Mississippi, Believe It!" debuted in 2005 with ads celebrating writers William Faulkner, Eudora Welty and John Grisham and sports legends Walter Peyton and Brett Favre not to mention scores of blues musicians and garnered attention from media such as The New York Times and U.S. News & World Report.
Featuring the bold headline "A Mississippi Stereo Type," the second phase kicks off with a poster and print advertisement that commends Hartley's ongoing quest and the commitment of thousands of Peavey employees through the years to build the world's finest musical and audio equipment. Looser said that with its worldwide recognition, continued innovation and longevity, Peavey is an image-builder outside the state's boundaries as well as within.
The Art Institute of California Introduces New Audio Production Program
To meet the growing need for audio professionals, The Art Institute of California-Los Angeles is offering a new Bachelor of Science degree program in Audio Production. Los Angeles is world-renown for its musicians, filmmakers, television producers; even its radio personalities and integral to the success of the city's creative industries are the sound experts, those professionals who handle the technical work behind the scenes.
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With accomplished leadership and comprehensive training in technology, theory, industry trends and business practices, students enrolled in the inaugural program will have the means to launch promising careers in the field of audio engineering and post-production for the music, film, television, radio, interactive media, gaming and telecommunications industries. In addition, an on-campus ADR/Foley studio will provide hands-on production experience.
"The current communications and entertainment industry, to which audio is central, is in a constant state of growth and change. Sound is paired with almost every sight we see and someone's got to be there to capture and deliver it in new and creative ways," explains Ryan Gahagan, director of the audio production program, "Students will learn the fundamental principles of recording and editing sound so that they can adapt to and influence the ever-changing music and audio industry."
ATM Fly-Ware Permanent Install Rigging Seminar with Harry Donovan
ATM Fly-Ware will conduct regional rigging seminars in 2007 for installers and contractors of permanent sound installations. ATM Fly-Ware, designer of audio rigging devices, and HarryDonovan, an arena rigging instructor have teamed up to create an intensive, two-day rigging seminar specifically for permanent sound contractors. This comprehensive course includes both classroom and hands-on work. It covers a wide range of vital topics, including acoustics, loudspeaker construction, rigging equipment, rigging methods and basic math and engineering. Seating is limited.
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| Harry Donovan (left) and student |
The most important element is rigging safety training. "Since merging Allen Products Company and ATM Fly-Ware in 2005, we have received a constant stream of requests asking us to renew our rigging seminars", commented Paul Allen, president of the combined companies, "but we wanted to make sure we gave installers the most value in the shortest possible time."
"Partnering with Harry Donovan was the best way to get these installers the maximum amount of training in the least amount of time so they could get back to work faster", continued Allen. "Harry is the real deal, with 40 years of live sound and fixed install experience. He is the author of the highly respected manual Entertainment Rigging, and is the foremost arena-style rigging instructor in America. "The idea of developing a class with ATM Fly-Ware specifically geared toward permanent installations is intriguing, because the fixed install professionals really need one place to secure the information geared to their trade", stated Harry Donovan. Allen related that, "The audio and video installers we serve have a tremendous desire to improve their knowledge of rigging safety, installations, and to be more competitive. This course lets them learn, in one place, what they would otherwise have to gather from a dozen different sources."
Because ATM Fly-Ware is an NSCA Partner Provider, students holding the EST certification can earn eight Learning Units toward the renewal of their EST certificate. Students can also earn twelve Learning Units towards the newly created NSCA Certificate of Completion Program in the College of Technical Knowledge. Due to the fast-paced, intensive course schedule, and to give every attendee the best possible learning experience, class size is limited. They are located throughout the USA near strategically located ATM distributors to minimize cost and time away from work. The current 2007 class schedule and host locations are as follows:
- Greensboro, NC SE Systems March 29 & 30
- Boston, Massachusetts Pro Sound & Service April 17 & 18
- Dallas, Texas Crouse Kimzey May 17 & 18
- New York City Dale Pro Audio October 3 & 4
- Los Angeles, California ATM Fly-Ware November 8 & 9
More classes are being scheduled. For more information, contact Daisy Stone at 562-424-1100 or email: seminars@adapttechgroup.com.
Yamaha Commercial Audio Systems Training Session at NSCA
On Thursday, March 15 and Friday, March 16 during the NSCA Expo, Yamaha Commercial Audio Systems, Inc. will host a training session entitled "The Introduction to Digital Mixing" featuring the Yamaha M7CL console. The sessions will be held in Room #W304D of the convention center at 1:00 - 2:30 pm and 2:30 - 4:00 pm on both Thursday and Friday.
Learn the basics of operating a digital mixer with hands-on experience on Yamaha's M7CL console. Presented by Product Manager Dan Craik, several consoles will be available in a "mix as you learn" environment. Items covered in the course include fundamentals of digital mixing, benefits of "going digital" and a question and answer session.
Attendees can visit www.yamahaca.com for a complimentary registration to the NSCA Expo.
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CLAY PAKY FOUR BEAM SHAPERS
Clay Paky announces four beam shapers: the Alpha Profile 1200, Alpha Spot HPE 1200, Alpha Wash Halo 1200, and Alpha Wash 1200 (pictured). Alpha Profile 1200 is the professional beam shaper which combines the technology of the Alpha projectors with an exclusive framing system, designed and patented by Clay Paky. With Alpha Profile 1200, it is possible to achieve any effect you desire using a wide range zoom 10° - 30°, a total color system, 14 special dichroic gobos, an animation effect, and a prism. All the effects can be combined with endless varieties of beam shapes and sizes. Alpha Spot HPE 1200 is the highlight of the Alpha range. Its luminosity is guaranteed by the combination of a top performance optical unit and a 1200-watt discharge lamp. Featuring a large, newly designed effects section, Color Mixing CMY and Linear Zoom 10°- 40°, Alpha Spot HPE 1200 is the most silent of the range. Alpha Wash Halo 1200 combines characteristics of extraordinary brightness with the versatility of a 1200 watt, 80 volt (3,300 k) halogen lamp, suitable to any supply voltage that may be required. It offers a linear zoom 14°-64°, CMY color mixing, linear frost, electronic dimmer, indexable beam shaper, and motorized top hat. It is addressed to the most professional lighting sectors, which can simultaneously exploit a high-quality projector. It also has the typical advantages of the halogen lamp: smooth, uniform field, warm color tones and gradual dimming. Alpha Wash 1200 is the most powerful washlight in the Alpha family. The optical system uses uniform CMY color mixing that, together with a fixed color wheel, with linear CTO and with a CTB filter, allows every chromatic combination to be obtained. It has a wide zoom 11°-55°, an indexable beam shaper, along with brightness even at the maximum aperture, allowing its short, medium and long range use, in professional and architectural lighting. URL: www.claypaky.it |
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GALAXY AUDIO ANY SPOT 500/700 SERIES WIRELESS MICROPHONE SYSTEMS
Galaxy Audio introduces the 700 and 500 series of wireless microphone systems. These systems contain a receiver along with a choice of a handheld microphone or belt-pack transmitter and a choice of various headset or lapel mics. General features of the mic systems include selectable UHF channels, true diversity operation, up to a 300' operating range, carrying case, and a single and dual rack mount kit. Transmitter features include a channel selector, mic/line switch (belt-pack only), dynamic microphone capsule (500 Series Handheld), condenser microphone (700 Series Handheld), a DC input for charging, and a "no pop" on/off switch. Receiver features include a channel selector/display, RF and AF indicators, adjustable squelch, XLR and 1/4" outputs, and a DC output for charging transmitters, all built into a rugged metal enclosure. URL: www.galaxyaudio.com |
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TEQ AV/IT QIKSIGN PLUG AND PLAY DIGITAL SIGNAGE
QikSign from Teq AV/IT is a Plug and Play digital signage product. With a size smaller than a mini notebook, the unit holds a powerful computer with a Linux operating system that will display the digital content immediately after power up. The system will restart automatically without a "blue screen" on accidental or forced power downs. The sturdy metal case can be mounted on the back of any LCD, plasma display, projectors, or even in equipment racks. Key features include:
URL: www.teqavit.com |
Copyright (c) 2007
Production Media, Inc.
info@churchproduction.com
