ChurchProduction.com: Is your church maximizing giving with a digital offering experience?
Church Production


Is your church maximizing giving with a digital offering experience?

By Cathy Hutchison
June 7, 2016 10:51 am EST

Topics: Church in the Digital World
Tags:

Print this story


ADVERTISEMENT


When is the last time you wrote a check—a real one with pen and paper? What about the last time you used cash for a transaction over $20?

According to credicards.com, plastic overtook both checks and cash transactions combined way back in 2006, but the practice of passing an offering plate in churches has remained. Why?

Because there is something inspiring about a shared giving experience.

Many churches have addressed this by providing online giving options via their website, while still passing the plate during a service. The challenge is that fewer and fewer of us carry cash or checks anymore, giving them up in favor of online banking, PayPal and debit cards.

To address this issue, a number of software companies are providing text-to-give options which support real-time donations via your cell phone. This can be done via SMS (text) or an app that worshippers access via their smart phones. Firms like mGive, EasyTithe, Kindrid, Txt2Give and PushPay provide options for digital donations while maintaining the offering plate experience.

“We launched text-to-give in Feb 2015 and have seen growth each month,” shares Jacob Paukoviz, Executive Finance Assistant of Hope Fellowship in Frisco, Texas. “About 8% of our total giving is from text-giving and it is a great option for individuals that just don't carry cash or check but want to give right then and there. We have also seen that around thirty percent of those trying Kindrid are 1st time givers.”

At Hope Fellowship, the introduction of the idea to the congregation is simple. During the offering, they explain that this portion of the service is for members and regular attenders and they share that there are three ways to give—in the offering plate, via text or online. A visual on the projection screens reinforces the idea and includes some instructions.

Other churches are also finding that the text initiated giving concept is effective. Wyatt Johnston, Tech.Arts Director of Fellowship Bible Church in Topeka, Kansas offers, “We have just completed our first year using PushPay for a Text2Give solution. We have seen an increase in online transactions from about 780 per month to about 1150 monthly. Giving online overall has increased about 40% since we introduced the PushPay platform. Prior to PushPay, we offered online giving via web through our church management solution.”

“We used a product that worked with Shelby (Arena) called Mobile-Axept—mainly because it worked so easily with our database,” says Dennis Choy, Communications/Technology/Production Pastor of North Coast Church in Vista, California. “What we found is that when we set up our app and added mobile giving through PushPay, it eliminated the need for Text to Tithe. There is still a small percentage of people with phones that DON’T have web capability but not enough to effect the benefits of one system for giving digitally.”

Paukovitz advises, “When launching, ensure your entire team is on board - from the Lead Pastor to the youth intern. When leaders are talking about it and sharing its purpose, the greater acceptance the organization will have. And hopefully it’s not just a transition from one source of giving to another, but capturing new givers that have never tried giving.”

Pricing for solutions can vary greatly from product to product, and not all platforms interface with all church management systems, so you may have to do a little research to find the solution that is exactly right for your church.

Paukovitz adds,” When we first launched, we had our system set up pretty quick. We linked Kindrid to our church management system (FellowshipOne) so all donations would be tracked with the rest of our giving options (online giving, check, cash). We also set up keywords for designated funds. But it was fast and simple. I would say we were ‘live’ in about 20-30 minutes.”

 


What people are saying about this story
Add your comment:

Name:
Email:
Remember my personal information
Notify me of follow-up comments?

Please enter the word you see in the image below:



ADVERTISEMENT


All entries for this blog:

  Is your church maximizing giving with a digital offering experience?
  

  Why Time Management is Overrated (and what to do instead)
  

  10 Incredibly Effective Volunteer Strategies to Keep You from Scrambling on Sunday
  

  Get More Out of Your Social Media Platforms
  

  Make your church “smart” for just $5.00
  

  What is the one thing you plan to STOP doing in 2016?
  

  The 2015 Holiday Gift Guide for Church Techs
  

  The Best Digital Tools Right Now for Church Techs
  

  How to get a seat at the table on a building project
  

  8 Strategies to Move from Busyness to Actually Producing Something
  

  Three ways to maximize who sees your content
  

  Live Broadcast from the Palm of Your Hand
  

  The Three Big Mistakes Most Churches Make on Their Websites
  

  Connection vs. Static
  

  Holiday Gift Guide for Church Techs
  

  How to Create Infographics in 5 Simple Steps
  

  Automate your social media—or anything really—with IFTTT
  

  Developing a password strategy
  

  Do you have these five common mistakes on your LinkedIn Profile?
  

  Leveraging Google Authorship
  

  Will you still think missionally when the costs drop?
  

  Committees vs Task Forces
  

  What culture are you creating?
  

  Three Trends that Churches Should be Aware of
  

  How engaged is your team?
  

  Simple digital tools for coordination
  

  Alternatives to Linear Presentations
  

  The Future of RSS Readers
  

  Thinking about Upgrading to Windows 8?
  

  Holiday Gift Guide for Church Technical Professionals 2012 - Top 10 Gifts under $30
  

  Sometimes the challenge isn’t a technical one…
  

  The Dangers of Vanity Metrics
  

  Switching from Sheet Music to a Tablet
  

  Some Digital World Tools Have Unexpected Power—even on a small scale
  

  Making it personal
  

  Why you might want to check out WePay…
  

  Three trends for technology and auditoriums
  

  What is the one thing you plan to STOP doing in 2012?
  

  Do you know about Square?
  

  Finding time to unplug during advent
  

  WFX 2011 - Exploring the Social Media Landscape
  

  What I love about Google Voice
  

  SEO for beginners
  

  Catching up with the tools
  

  What should we do with Google +
  

  The Social Media Audit
  

  Apps for spiritual development
  

  Quick and easy websites
  

  Are we all cyborgs?
  

  Twitter 102 - Using Twitter as an Organization
  

  Applications for Managing Social Media
  

  Using Digital World Tools to Improve Meetings
  

  Digital World Culture Shifts | From Polished to Authentic
  

  Meet the Cartographers | Camron Ware of VisualWorshiper.com
  

  Digital Church 101 | Overview of the Culture Shift
  

  Digital Church 101 | Overview of the Social Media Landscape
  

  The best apps to load before WFX in Atlanta
  

  Planning for Crisis Communications
  

  Celebrating the Hyperlocal
  

  Managing Image on the Web
  

  Ten “Crash Landing” Strategies for Facing Down the Blinking Cursor
  

  Virtual Teaming
  

  Designing your Mobile Site
  

  Digital World Culture Shifts | Privacy vs. Transparency
  

  Developing your Social Media Strategy
  

  Meet the Cartographers | Andrew Conard of Resurrection Online
  

  Digital World Culture Shifts | Leadership Changes
  

  Top 10 Reasons Linked In is Useful
  

  Meet the Cartographers | Mark Horvath of invisiblepeople.tv
  

Sign Up for Our Email Newsletter
Designed for tech directors and systems operators in churches like yours, our newsletter provides you with updates, articles, news, products and more!
ADVERTISEMENT
 
ADVERTISEMENT