ADJ Lighting fixtures will be a feature at this year’s NAMM music industry tradeshow, set to take place at the end of January in Anaheim, California. New products will be showcased at booth (#11120) within the exhibition hall, while ADJ luminaires will also be used to highlight a variety of performance spaces and feature areas throughout the show. ADJ will once again be the official naming sponsor of the Arena Plaza stage, while this year ADJ fixtures will also illuminate the iconic Hilton Stage, NAMM’s new Creator Lounge & Studios as well as the 23rd Annual Parnelli Awards event.
At ADJ’s booth, attendees will find a selection of the company’s latest fixture releases and lighting controllers. One standout display will be the new Vizi Pix Z19, the latest addition to ADJ’s Vizi Series.
“This powerful and versatile moving head zoom wash features 19 x 30-Watt RGBL primary LEDs for stunning color mixing, 30 x RGB background glow LEDs, and an outer ring of eye-catching ‘eye candy’ LEDs, making it a creative powerhouse,” ADJ’s announcement states. “Also featured is the Vizi Beam CMY, a high-performance moving head beam fixture equipped with a 310W Osram Sirius HRI discharge lamp, CMY color mixing, and a suite of advanced features tailored for today’s lighting professionals.”
For hands-on demonstrations, visitors can explore several new lighting control solutions. These include myDMX 5, ADJ’s latest DMX lighting software/hardware, as well as the new myDMX 5 Express, a streamlined version of the well-known software. Additionally, the WMX1 MK2 stand-alone hardware controller, powered by Wolfmix, is a tactile performance-based control solution for DJs and club settings.
Booth #11120 will also showcase a range of brand-new and current products from Eliminator Lighting, ADJ’s retail lighting brand.
For the fourth consecutive year, ADJ will be the official naming sponsor of the outdoor Arena Plaza Stage. Located between the Anaheim Convention Center Arena and the ACC North Hall, right by the pedestrian entrance to the site from W Katella Ave, the ADJ Arena Plaza Stage will showcase a wide variety of musical talent throughout each day of the show. The stage will also feature a lighting rig comprised exclusively of ADJ’s IP65-rated fixtures, predominantly from the Hydro Series of moving heads, Encore Series of static luminaires and the newly announced Vintage Series of blinders. In addition, the stage will feature LED video displays constructed from ADJ’s Vision Series IP-rated panels. Audio for the stage will be supplied by sister company, Avante Audio, to demonstrate how the two companies can deliver a complete festival stage production.
As the show floor is emptying after NAMM’s first day, the Arena Plaza Stage will also be the venue for ADJ’s Dealer Appreciation Happy Hour event. This mixer will run from 6pm until 8pm and once again feature live music from San Diego-based cover band Grooveline. With a dedicated bar, the event will provide a post-show chance for attendees to relax, unwind and socialize.
NAMM’s Creator Lounge & Studios will allow influencers to produce engaging on-the-spot content. Together with a premium lounge where content creators can recharge and refocus away from the show floor, it will feature three separate studio spaces optimized for content creation. All three studios will be lit with ADJ fixtures.
23rd Annual Parnelli Awards will take place on Friday, January 25th at 6pm in the Hilton Anaheim Hotel Pacific Ballroom, Second Floor. ADJ will help illuminate this event with the ElectraPix Par 7 battery-powered fixtures.
“From the Arena Plaza Stage to the show floor, the Creator Lounge & Studios to the Parnelli Awards and iconic Hilton stage, ADJ Lighting will be everywhere at this year’s NAMM,” comments ADJ USA’s Director of Sales, Alfred Gonzales. “It will be a great opportunity to discover ADJ’s latest product releases designed to allowing lighting professionals to unleash their creativity as well to see ADJ’s fixtures in action in real world settings illuminating performances, events and content creation.”The NAMM Show 2025 will take place at the Anaheim Convention Center in California from Thursday, January 23 thru Saturday, January 25. ADJ will be exhibiting from booth #11120, where the company’s team of product specialists and sales support staff will be on hand to answer questions and provide one-on-one demos.
Discover all products that will be on display at NAMM 2025 here.
