At NAMM 2026 in Anaheim, California – the annual gathering for music, sound and event technology – ADJ plans an impactful AVL Experience in a dedicated demo room off the show floor (Demo Room 18808 & Booth 18510 – ACC North 2nd Floor). Featuring the latest entertainment technology from ADJ as well as sister companies Eliminator Lighting and Avante Audio, attendees can be immersed in a high-impact showcase of professional lighting, LED video walls, and audio solutions.
“We’re switching things up for NAMM 2026 by introducing our AVL Experience concept,” comments Alfred Gonzales, ADJ USA’s Director of Sales. “Bringing together audio, video and lighting equipment from across three brands, this showcase is designed to inspire by fully engaging the senses. With a large, dedicated demo room, we’ll have full control of the space to deliver an integrated presentation that will allow visitors to fully appreciate the performance, synergy, and creative possibilities of ADJ, Eliminator and Avante Audio’s latest products.”
ADJ’s Product Descriptions:
▪ Vizi XtremeUltra-fast, high-output beam wash moving head with impactful outer LED ring and 360° continuous pan/tilt movement.
▪ Jolt MFX 360Unique dual-sided LED lighting fixture that combines retro blinder effects on one side and modern strobe/wash output on the other, with 360° motorized tilt delivering dazzling motion effects.
▪ Focus CMY Compact
Powerful, feature-rich LED moving head that combines beam, spot, and wash functionality with full CMY color mixing in a compact, lightweight design.
Avante's Product Descriptions:
▪ Akro Series
New active line array system delivering exceptional fidelity, impressive output, and flexible networking capabilities.
▪ Imperio Series
Powerful and compact ‘mini’ active line array system offering excellent audio quality and remarkable versatility.
▪ Achromic Series
Full range active loudspeaker cabinets that offer powerful output, detailed audio clarity, and advanced built-in DSP with Bluetooth 5.0+ connectivity.
ADJ Lighting at NAMM
ADJ fixtures will also be utilized to light up other areas of NAMM 2026. Battery-powered Element H6 Pak LED uplighting systems will add splashes of vibrant color to the Creator Lounge & Studios, a dedicated space where influencers and content creators can chill, connect, and create at the show. ADJ will once again serve as a production sponsor for the 24th Annual Parnelli Awards, which honors the highest achievers and most admired innovators in the live events industry. ADJ’s touring-grade ElectraPix Par 7 battery-powered and wirelessly controlled uplighters will illuminate the Pacific Ballroom at the Hilton Anaheim Hotel for the event on Saturday, January 24.
The NAMM Show 2026 exhibits will take place at the Anaheim Convention Center in California from Thursday, January 22 thru Saturday, January 24. The AVL Experience will be found in Demo Room 18808 on the second floor of ACC North Hall. The room will feature a rolling program of audio and lighting demonstrations, offering an opportunity to see the lighting in a darkened room without spillover from other booths and hear the audio equipment at ‘show volume’ in a dedicated space.
In addition to product demonstrations, Avante Audio will present live performances in the demo room showcasing its professional audio speaker series, featuring DW3 (Down With 3), a Los Angeles–based R&B, funk, and smooth jazz vocal group known for its polished harmonies and exceptional musicianship.
For more information contact ADJ:
ADJ USA - Tel: 800-322-6337/+1-323-582-2650 • info@adj.com
ADJ Europe - Tel: +31 (0)45 546 85 00 • info@adj.eu
ADJ Mexico - Tel: +52 (728) 282 7070 • ventas@adj.com
Web: www.adj.com / www.adj.eu
