This is the season that ADJ would usually be exhibiting at trade shows around the world, demonstrating the company’s latest products to new and prospective customers. In lieu of these industry events, which have all been canceled or postponed due to the Coronavirus outbreak, ADJ wants to offer something of the tradeshow experience but in a way that can be accessed safely in these times of social distancing and home working.
“With tours, live events and family celebrations widely canceled across the globe, as well as all kinds of venues closed from nightclubs to churches, it is, without doubt, a difficult time for our industry. However, this pandemic will pass, and when it does there is sure to be a huge demand for entertainment, events and social gatherings. So, during this downtime, ADJ wants to serve the industry by providing free education to help event professionals prepare for returning to work,” the announcement states. Each Stay Connected session will feature practical ideas, tips and insight designed to teach, equip and inspire. Broadcast via Facebook Live, each video will also feature interactive elements allowing viewers to ask questions directly to the product specialists on camera.
“We are living through unprecedented times,” comments ADJ USA’s National Sales Manager, Alfred Gonzales, “and our hearts go out to everyone who has been affected by the worldwide Coronavirus pandemic, especially within the lighting industry that we love and serve. We are also sad to be missing out on the opportunity to meet with our customers at tradeshows, which is what we would usually be doing at this time of year. However, we want to approach these challenging times with a positive attitude. We therefore wish to invite our customers, product users and industry friends to Stay Connected to ADJ through this series of live video broadcasts. Not only will they provide the in-depth product overviews that would normally be offered at physical trade shows, but they will also have an educational focus. This will allow viewers to increase their technical knowledge ready for when the world is able to move on from this global crisis. While we’re all being told to stay at home, let’s Stay Connected!”
Hosted from ADJ’s Los Angeles HQ by members of the company’s in-house team of technical experts, each “Stay Connected” video broadcast will take place at 12pm (Pacific Time) / 21:00 (Central Europe Time) and focus on a different lighting/video technology or application:
ADJ will host “Lighting the Live Stream," Tuesday April 21st.
With both presenters having degrees in theatrical lighting, Jake Rhodes and Bob Mentele will share their knowledge, from a technical standpoint, about what type of stage lighting to use to look professional for live stream video presentations. They will explain the difference between key lighting, fill lighting and back fill lighting. Plus, how to add in moving heads, how to make presenters pop on camera, explain dynamic white color temperatures, plus how to use correct gamma settings on lighting fixtures for the video camera use. They will cover live stream lighting techniques from single person vlogging all the way to a group of performers on a stage.
This is the season that ADJ would usually be exhibiting at trade shows around the world, demonstrating the company’s latest products to new and prospective customers. In lieu of these industry events, which have all been canceled or postponed due to the Coronavirus outbreak, ADJ wants to offer something of the tradeshow experience but in a way that can be accessed safely in these times of social distancing and home working.
“With tours, live events and family celebrations widely canceled across the globe, as well as all kinds of venues closed from nightclubs to churches, it is, without doubt, a difficult time for our industry,” the announcement states. “However, this pandemic will pass, and when it does there is sure to be a huge demand for entertainment, events and social gatherings. So, during this downtime, ADJ wants to serve the industry by providing free education to help event professionals prepare for returning to work.”
Each Stay Connected session will offer practical ideas, tips and insight designed to teach, equip and inspire. Broadcast via Facebook Live, each video will also feature interactive elements allowing viewers to ask questions directly to the product specialists on camera.
Each ADJ Stay Connected session will be broadcast live on Facebook:www.facebook.com/adjlighting/