L-Acoustics, a global leader in premium professional audio, announces the appointment of Executive Director of Strategic Market Development Olivier Maynard. The company is also expanding the recently established division’s capabilities to accelerate growth across key vertical markets worldwide.
Olivier Maynard has been appointed to lead strategic market development at L-Acoustics
“The new Strategic Market Development division regroups three core disciplines—Business Development, Creative Engagement, and Market Intelligence—working in close coordination with regional sales teams to drive demand and strengthen L-Acoustics’ position in both established and emerging markets,” the announcement states. “Olivier will also be spearheading commercial innovation, developing new business models from concept to implementation throughout the organization.”
Joining the company’s Executive Committee, he will work alongside the leadership team to integrate market development and new business models into the company’s long-term vision to connect humans through the best shared sound experiences. Olivier reports directly to L-Acoustics co-CEO Laurent Vaissié.
“The Strategic Market Development division is charged with understanding L-Acoustics markets at the deepest level, building relationships with end users and influencers, and creating demand for the company’s innovative technologies across diverse vertical applications,” the release states. “From touring and festivals to houses of worship, sports venues, themed attractions, corporate events, and architectural installations, the team develops targeted strategies that connect L-Acoustics technical excellence with the specific needs and aspirations of each market segment.”
“In an industry where detailed market data is scarce, our ability to truly understand our customers, their challenges, and their ambitions gives us a decisive advantage,” says Maynard. “Our mission is to support our clients’ business by engaging end users in ways that are inspirational and experiential rather than purely technical—speaking to artists, architects, venue owners, and creative professionals about the creative potential when exceptional sound becomes part of their vision. By working hand-in-hand with our sales teams in every territory, we’re creating sustainable demand that benefits our entire partner ecosystem.”
Maynard brings extensive experience in strategic market development and business model innovation. He spent over a decade at Boston Consulting Group leading projects in go-to-market strategy, sales, and digital transformation for industrial companies before joining Groupe Beneteau, a global leader in recreational boating, as director of digital, new business models, and transformation. In that role, he led the company’s digital strategy and served as deputy CEO of services, developing innovative financing and service models. At L-Acoustics, he is tasked with applying this expertise to professionalize the division’s approach to vertical markets while exploring new business model opportunities to keep L-Acoustics at the forefront of industry innovation.
“As our portfolio of source, system, and space premium audio solutions continues to expand into new markets, our long-term vision and clients’ success depends on a leadership team that has a deep understanding of the different vertical needs, as well as an ability to explain our value proposition to a wide range of stakeholders, from technical experts to creatives and decision makers,” explains Vaissié. “Welcoming Olivier to our business team and Executive Committee is a key part of this evolution. His unique background in digital transformation and business model innovation is exactly what we need to steer this new division. By integrating Strategic Market Development into our core executive group, we are ensuring that deep market intelligence and creative engagement remain at the heart of our collective decision-making, securing our leadership position for years to come.”
The business development team deploys specialized experts to work globally within specific vertical markets to develop targeted strategies to accelerate growth in high-potential sectors. These experts are assigned to develop comprehensive go-to-market strategies for each sector, identifying key markets, defining unique value propositions, optimizing product mix, and cultivating strategic partner relationships.
Market intelligence constructs L-Acoustics’ understanding of the global professional audio landscape through research and analysis. In an industry where comprehensive market data is limited, this team’s work provides L-Acoustics with data-driven decisions about market priorities, product development, and strategic investments.
Creative engagement focuses on building authentic relationships with influencers and decision-makers who shape the audio industry—artists, architects, designers, and creative professionals. This team communicates through inspiration and experience, demonstrating how L-Acoustics technologies enable creative outcomes. This approach is useful in markets where L-Acoustics is developing brand presence, creating awareness and market demand.
“This organizational structure reflects our commitment to a more strategic, vertical-focused approach to market development,” Maynard continues. “Rather than reacting to market opportunities as they arise, we’re building deep expertise in each vertical market to understand the key countries, the decision-makers, the unique value propositions, and the optimal partner strategies and lead the way. This brings greater efficiency and performance across the entire organization while positioning us to explore innovative business models that will define the future of our industry.”
