Lawo, a global leader in broadcast and media technology, announces the appointment of Mike Wright as vice president of sales for North America.
“With over two decades of experience in strategic sales leadership across hardware, software, and SaaS solutions, Wright brings a wealth of expertise to Lawo’s growing North American operations,” the announcement states.
In his new role, Wright will lead Lawo’s commercial strategy in the region, focusing on expanding market presence, strengthening customer relationships, and driving brand awareness across key verticals.
“Joining Lawo at such a dynamic time is incredibly exciting,” says Wright. “The company’s innovation and commitment to excellence are unmatched, and I look forward to working with our talented teams and partners to deliver outstanding value to our customers throughout North America.”
Wright’s career includes leadership roles at Appear, EditShare, Tektronix/Telestream, and Grass Valley. With this hire, Lawo is investing in the North American market and showing a commitment to customer-centric growth, according to the release.
Sam Schauland, executive vice president North America, comments, “Mike’s track record speaks for itself. His strategic mindset, deep industry knowledge, and passion for customer success make him the ideal leader to take our North American sales to the next level. We’re thrilled to welcome him to the Lawo family.”
The announcement concludes, “With Wright at the helm of sales, Lawo is poised to accelerate its momentum in North America, delivering cutting-edge solutions and unmatched service to broadcasters, content creators, and media professionals.”
For additional information, visit www.lawo.com.
