Allen & Heath USA and American Music and Sound announce the promotion of Neil Potter to the role of director of national sales. Potter steps into this position after serving as Allen & Heath's regional sales manager for the western United States since January 2024.
“Neil brings over three decades of experience in the musical instrument and pro audio retail industry, including an impressive tenure at Guitar Center, where he held several senior leadership roles,” the announcement states. “His time there included serving as National Director of Guitar Center Professional, District Manager, and National Director of Rentals and Repairs Division, where he consistently drove revenue growth, modernized operational structures, and led high-performing teams across multiple regions.”
In his new role, Potter will oversee national sales strategy and execution for Allen & Heath USA, working closely with dealers, integrators, and partners to expand market presence and drive continued growth.
“I’m honored to step into my new role,” says Potter. “It’s a privilege to collaborate with such an outstanding network of partners whose passion and performance continue to elevate the A&H brand. With the company’s relentless innovation and the exciting evolution of our console designs, I’m thrilled to help bring our groundbreaking products to market and contribute to the next chapter of Allen & Heath’s success.”
“It is an honor to support Neil Potter as he ascends to this prominent role for Allen & Heath USA," notes Rob Impala, VP of Pro Audio at American Music and Sound. "His persistent drive to achieve sales excellence by advocating on behalf of all stakeholders is a cornerstone to his success. We are incredibly proud to have Neil leading the team."
