In a move to enhance its content production and distribution capabilities, Safeliz, a Christian publishing house affiliated with the Seventh-day Adventist Church, has integrated a live production workflow featuring acquisition, control and delivery hardware from Blackmagic Design.
This investment was made to expand Safeliz's reach and improve the quality of its multimedia offerings. Beyond publishing, Safeliz engages in a host of initiatives including conferences on social issues, online training courses through its Interbooks platform and support for global charitable missions.
Overseeing Safeliz's digital transformation is Production and Multimedia Coordinator, Rickson Nobre. “My role was to develop a multi-channel strategy aligned with the growing demand for high quality digital content. I wanted to enhance production values and enrich the storytelling,” he begins.
“We also wanted to reduce production costs, implementing a content production hub that wasn’t overly complex or difficult to operate, as we often rely on support staff who don’t come from a production background,” notes Nobre. “With our activities covering such a wide range of events and productions, we required a plug and play workflow that could adapt to those content creation needs.”
Safeliz’s facilities in Colmenar Viejo, Spain now feature a dedicated production facility including a studio and gallery control room designed around Blackmagic Design. The multi camera workflow relies on Blackmagic Studio Camera 4K Plus G2s alongside the ATEM Television Studio Pro 4K live production switcher for vision mixing and multiple HyperDeck Studio 4K Pro broadcast decks for content capture and playback.
“Previously, I've worked with expensive, high-end cameras that are unnecessarily complicated to set up and use. That's not the case with Blackmagic's studio cameras; they're quick to deploy and easy to operate, which streamlines both setup and operation,” remarks Nobre.
“For more complex hybrid event delivery, the ATEM Television Studio is our preferred choice; however, we also employ the ATEM Mini Pro live production switcher for smaller scale events and during charitable missions abroad, where portability is crucial,” Nobre continues. “The ATEMs offer a variety of intuitive transition effects such as fades and pop ups and practical controls for seamless operation and shot previewing during event delivery.”
Recently, Nobre was responsibe for “De Vuelta al Altar,” a three-day hybrid event featuring the launch of two new thematic Bibles, a panel discussion on social issues and live performances by the Brazilian group “Arautos do Rei” with a host of in venue AV requirements, including repeat screens and three LED video walls.
“The integration of broadcast grade equipment in our AV setups not only enhances our ability to take on larger scale productions, but also ensures we can address the technical and creative production needs of our events and conferencing program confidently,” concludes Nobre.
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