Iris officially launches today, introducing a platform designed to transform how cameras are controlled, and productions are managed. By turning virtually any PTZ camera into a software-connected, remotely controlled device, Iris is designed to eliminate the traditional constraints of camera operation, such as hardware dependencies, inconsistent control, and the lack of on-site crews.
“The platform removes long-standing pain points for production teams: fragmented control tools and protocols across brands, the need for constant manual adjustments, and the inherent limits of on-site equipment and staffing,” the announcement states. “Iris changes this by providing universal, browser-based control that works across camera brands and enables full production management from anywhere in the world.”
A Production Assistant in Every Camera
The platform's AI-powered automation handles traditionally manual tasks, like real-time subject tracking and framing, allowing operators to focus on creative decisions rather than technical adjustments. “Its’ intuitive interface ensures that non-technical users can achieve professional results, democratizing access to advanced capabilities that deliver the production quality of larger-budget operations,” the announcement continues.
The impact extends beyond individual productions. “Organizations using Iris can scale their operations without proportionally increasing their costs or crew size. A single operator can manage multiple cameras across multiple locations, while remote teams collaborate in real time as if they were in the same room. This scalability opens doors to productions that were previously impractical or impossible, from small community theater livestreams to global corporate events spanning multiple time zones,” according to the announcement.
Industry Support
Through the Iris desktop application, production teams can discover, link to, and control over 300 models of cameras on their local network. For those using Iris-enabled cameras, the platform is built directly into the device’s firmware, connecting instantly to the cloud without any additional hardware or complex setup.
This direct-to-cloud capability debuts alongside broad support from leading PTZ camera manufacturers, including AIDA, BirdDog, Bolin, BZBGear, Everet, HDKATOV, Lumens, Marshall, NEOiD, Telycam, and Z CAM. Together, these integrations position Iris as a leading software standard for camera control.
Noah Johnson, Iris Founder
“Setup now takes minutes, not hours,” says Noah Johnson, Founder of Iris. “Our custom drivers unlock every camera feature—not just the common ones—and our intelligent framing tools make operating cameras feel natural, fast, and cinematic. And because Iris lives in the cloud, your cameras are now truly remote—you can manage, access, and control them from anywhere, anytime.”
Near-Universal Compatibility
Even if cameras aren’t equipped with Iris-enabled firmware, with the innovative Iris desktop utility and browser-based interface, virtually any PTZ camera can be connected and controlled without hardware. This bridging software allows production teams to unlock advanced automation and PTZ control features in cameras from brands not yet natively supported, ensuring that even legacy or third-party hardware can access the platform’s capabilities, extending equipment life and maximizing investment.
Real-World Impact Across Industries
The Iris platform is designed to work in nearly any type of production. Houses of worship can empower volunteer teams to deliver professional-looking livestreams using automation and visual effects. Educational institutions can manage cameras across lecture halls with a centralized, remote-control room. Corporate teams can produce executive communications and all-hands meetings across multiple offices. Media producers can collaborate in real time across locations for seamless productions. With Iris, even remote interviews become simpler: ship a camera, plug it in, and instantly access the video and controls in the users Iris account.
Users can update any Iris-enabled camera firmware to instantly enhance their PTZ camera.
Available Now
The Iris platform is available at tryiris.ai for content producers to begin connecting cameras immediately. Additionally, its software is included in select camera manufacturers through firmware updates.
“The platform's flexible pricing model—which includes a free tier for individuals whose productions use one camera source—means users only pay for the size of productions they produce, making professional-grade capabilities accessible to organizations of all sizes. With plug-and-play setup and an intuitive interface, teams can begin transforming their workflows within minutes,” the announcement states.
What camera manufacturers say about Iris
AIDA
“From local studios to global stages, Iris gives our cameras the power to go wherever our customers do – secure, remote, and crystal-clear, without compromise.” - John Wu, Marketing at AIDA Imaging
BirdDog
“At BirdDog, we’re committed to giving creators the freedom to work their way. Partnering with Iris extends that flexibility, adding powerful and intuitive way to control our cameras from anywhere, helping creators focus on what matters most - telling great stories.”- Dan Miall, CEO at BirdDog
Bolin
“Bolin has always focused on technology that reduces complexity and helps users do more with less. It's about removing what they don't need. Iris builds on that by enhancing the capabilities of our cameras. With intelligent control, advanced tracking, and powerful tools in one place, it brings a new level of simplicity and capability to remote production.” - Sapan Doshi, Product Manager, Bolin
BZBGear
“People want to produce broadcast-quality content with simple, flexible control. BZBGEAR PTZ cameras combined with Iris universal camera control deliver exactly that, enabling more efficient and seamless productions through intuitive remote management from anywhere in the world.” – Eugene Bocharov, CEO and President of BZBGEAR
Everet Imaging
"The combination of Everet cameras and the Iris platform gives users the tools to manage complex productions effortlessly. From cloud-based control to AI features, it’s a natural fit for the fast-moving, professional workflows we support.” - Michaël Hegeman, General Manager, Everet Imaging
HDKATOV
“At HDKATOV, we’re redefining the future of production with our latest integration of cutting-edge camera technology and the Iris platform. By combining our advanced PTZ cameras with Iris’s cloud-based control and AI features, we’re providing users with the tools to manage complex productions effortlessly. Whether in the studio or on location, this seamless integration ensures that our customers can streamline their workflows, achieving professional results with remarkable ease.” – Helen Huang, Senior Manager at HDKATOV
Lumens
“Organizations worldwide, from corporate and education to government sectors, are embracing cloud-based AV workflows and supporting distributed environments. By integrating Iris directly into our PTZ cameras, we’re enabling customers as well as integrators to standardize and simplify remote-control capabilities, remove hardware and system complexity, and reduce on-site labor and setup time.” – Chester Lee, VP of Sales at Lumens USA, and Joris Nevens, General Manager at Lumens Europe
Marshall
"Iris solves real problems that production teams face every day. By moving camera control to the cloud and adding next-generation AI automation, we're giving Marshall customers the freedom to focus on creativity while the technology handles the technical details. Our partnership with Iris is focused on making remote production practical, affordable, and scalable for all users.” - Bernie Keach, Broadcast AV Consultant, Marshall
NEOiD
“Cloud-based workflows are transforming every aspect of video production. NEOiD is excited to work with Iris to bring this innovation to our customers, enabling them to scale their operations without the traditional constraints of hardware and location.” - Laurindo Almeida, CEO at NEOiD
Telycam
“By integrating Iris into our camera portfolio, we’re taking another step toward providing intelligent, future-ready solutions that elevate the user experience. This partnership represents a major leap forward in bringing cloud-based control and automation to our customers, and we believe it will redefine what’s possible in professional video production.” - Jenny Liu, Head of Sales and Marketing at Telycam
Z CAM
“The collaboration with Iris enhances our professional PTZ cameras' capabilities and provides users with a powerful and flexible solution for modern productions. The Z CAM P2-R1 is already known for its exceptional image quality, and with Iris integration it is now even more versatile.” – Kinson Loo, CEO of Z CAM
Visit tryiris.ai to sign up for an Iris account to begin producing right away.
View the full Iris features overview video here.
