Canon Inc. is celebrating the company's interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the number one share of the global market for 21 consecutive years from 2003 to 2023.
Canon’s EOS series of interchangeable lens digital cameras are imaging systems based on the basic concept of "speed, comfort, and high image quality," for which the company has developed proprietary key components, including CMOS image sensors, the Digic image processors, and interchangeable lenses.
“Putting together a wide-ranging product lineup - from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy full-scale shooting with easy operation, as well as a rich selection of over 115 RF and EF series lenses that make possible a wealth of creative expression - Canon continues to support the diverse needs of customers,” the announcement states.
Canon introduced its EOS Kiss Digital (EOS Digital Rebel or EOS 300D in other regions) in September 2003 and spurred growth in the digital SLR market, capturing the top share of the global market. Since that time, Canon has continued to launch a range of products, including the professional-model EOS 1D series and the EOS 5D series, which included digital SLR video recording. Its next-generation EOS R System, launched in October 2018, included the full-frame mirrorless camera EOS R5—which featured 8K video recording - released in July 2020 and the EOS R3 in November 2021, which features tracking of fast-moving subjects and continuous shooting performance. In addition, Canon launched the EOS VR System, designed to record video for virtual reality content, in December 2021.
In 2023, Canon further expanded its lineup of EOS R series cameras and lenses. This expanded lineup included the EOS R50 (released in March 2023), an APS-C size mirrorless camera complete with easy-to-use and convenient functions, the EOS R8 (released in April 2023), a full-frame camera that is both small and lightweight while demonstrating high performance and the EOS R100 (released in June 2023), an APS-C size mirrorless camera that beginner photographers can use to enjoy full-fledged shooting, and 9 RF lenses.
Additionally, Canon-brand cameras comprised the number one share of Rugby World Cup France 2023 professional photographers. Based on the support of this wide range of customers, Canon managed to secure the No. 1 share of the global market for the 21st consecutive year.
“Canon will continue to refine its proprietary imaging technologies while bringing fulfillment and excitement to people’s daily lives as well as promoting the spread of photo and video culture by providing products, services, and solutions that meet its customers’ diverse needs,” the announcement concludes.
To learn more about Canon, visit us at www.usa.canon.com.
