Canon U.S.A., a leader in digital imaging solutions, announces its participation in the 2024 NAB Conference, where it will showcase its latest developments and solutions, including a new broadcast lens. Throughout its expanded booth (#C3825), Canon will offer attendees new opportunities to explore the future of production and the latest Canon gear, including its new broadcast lens, the CJ27e×7.3B, Canon’s first 2/3” portable lens with a 27x optical zoom. The theme of Canon’s NAB booth this year is “Connect, Create, Collaborate.”
“Canon's exhibit at NAB 2024 showcases our cutting-edge technology and forward-thinking innovations,” says Brian Mahar, senior vice president and general manager, Imaging Technologies & Communications Group. “We welcome any and all visitors to see all that Canon has to offer in the industry.”
The booth will feature Canon’s line of outstanding RF cinema prime lenses and flex zoom lenses, as well as the versatile RF24-105mm F2.8 L IS USM Z lens for hybrid shooters. Canon will also showcase the improved PTZ tracking system, the EOS VR System featuring the Canon RF 5.2mm f/2.8 L Dual Fisheye Lens, and the enhanced functionalities of the EOS C500 Mark II, which now supports three new Cinema RAW Light formats through a new firmware update. These displays represent Canon's innovation across broadcast, house of worship, cinema, VR, and social capture solutions.
An LED Virtual Production set will be at the front of the booth, and toward the back Canon will have a display of Canon’s low-light SPAD (Single Photon Avalanche Diode) Sensor technology. Education will be available with interactive engagements at every counter and all product demos. Professionals across all levels can explore Canon's complete product lineup and gain insights into Canon’s latest advancements in imaging technology through the lens displays and PTZ control room area.
"Canon will also showcase how our volumetric video technology, which is currently being used to capture live sports, can also be used in a virtual production studio. This technology can help unlock fresh realms of creative and technical exploration for professional production companies, advertising agencies, filmmakers, and beyond," according to the announcement.
Canon extends an invitation to all attendees to visit its exhibit at NAB 2024. For more information about Canon at NAB 2024, visit https://www.usa.canon.com/pro/nab-show-2024.
