September 2018


Church clients aren't like dealing with anybody else. Sometimes you have to wear kid gloves. Sometimes you have to come on strong. So it helps to get inside church leaders' heads a little—to understand their special concerns for design and AV communication in the worship setting.

These concerns are a shade different from what they'd be for a secular performance space, broadcast booth, education setting, retail space ... in any space outside the bubble of the church's physical sphere.

The stories in this issue are designed to help you navigate church projects with a higher degree of certainty and comfort. And while this client may pose a certain degree of challenge, the rewards are surely eternal.


Carol Badaracco Padgett

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