Guitar Center, Inc. announces that its Business Solutions division has acquired Cutting Edge Systems Corporation, a technology installation firm in New England, as a part of its growth strategy for the company’s Business Solution Group. The acquisition brings Cutting Edge’s comprehensive integration services under the umbrella of the Audio Visual Design Group (AVDG), a leading commercial and residential audiovisual system integrator that has operated as an arm of Guitar Center Business Solutions since 2017, further extending its reach throughout the Northeast United States.
Founded in 1992, Cutting Edge Systems is an established regional leader in audio-visual and automation solutions, serving commercial and residential clients throughout New England. “Headquartered in Westford, MA, Cutting Edge has built a reputation for excellence over three decades, mastering all spheres of technology installation, including audio, video, lighting control, motorized shading, climate control, video conferencing and IT networking,” the announcement states. The company’s projects have been featured in numerous industry publications, including Electronic House, New England Home, Boston Design Guide, CE Pro, Builder/Architect and Architectural Digest.
“We are excited to welcome Cutting Edge Systems and its talented teams to the Guitar Center family,” says Mohit Parasher, President of Guitar Center’s Business Solutions. “Cutting Edge is well known for its audio-visual expertise throughout New England and Greater Boston. Their experience, skillsets and values are a perfect match for AVDG as we continue to expand in the Northeast and build upon the award-winning technology integration services that AVDG is known for nationally.”
Cutting Edge Systems is an HTA-Certified installer whose factory-trained technicians hold certifications with numerous technology brands, including Crestron, Lutron, Control4, Digital Projection, Sony, Marantz, Pakedge, Harman Luxury Audio and others. The company has been recognized nationally for its system designs and installations in commercial and residential environments.
Additionally, the acquisition of Cutting Edge Systems represents the second major expansion in the Northeast for AVDG, which acquired New England-based Maverick Integration Corp. in 2020 and currently has offices in Waltham, Massachusetts and Nashua, New Hampshire.
“Customers of Cutting Edge Systems can expect the same great service and expertise that they’ve always received, backed by the industry-leading innovation and streamlined processes that AVDG has been perfecting for more than two decades,” says Parasher. “As we bring these two leaders together as one unified company, we continue to improve upon the technology services, exceptionalism, and proficiency that have made AVDG a trusted AV partner and an industry authority.”
Earlier this year, AVDG was also ranked #7 out of 100 in the annual list of the top technology integrators in North America, compiled by CE Pro magazine. The CE Pro 100 is one of the industry’s rankings of top-performing custom electronics integrators in North America. AVDG moved up two spots from its ranking in 2021.
For more information about AVDG, visit https://avdg.com.
