K-array announces launch of K-array USA. With a new facility located in the greater Boston area, the Italian manufacturer will directly oversee operations of the sales, marketing and service of K-array's unique audio solutions in the US.
The new operation began December 1, 2018, and is headed by K-array Global Business Development Director, Rusty Waite and will work alongside manufacturer representatives SG Western (California, Nevada, Arizona), Media Concepts (Texas, Oklahoma, Arkansas, Louisiana, Mississippi) and On The Road Marketing (New York City, New Jersey) who will cover their respective territories to grow the brand in the market.
"It is the right time for us in regards to the company's growth to invest more of our resources into the expansion of K-array in the United States," explains Waite of the structural update and distribution change. "It increases our accessibility and provides us with the opportunity to build stronger relationships with US customers, which is crucial for long-term success in the US.”
Although the new-formed entity is currently building a team of experts, an opportunity to meet the new members of the K-family, as well as those from Italy including K-array President Alex Tatini, will be at The NAMM Show in Anaheim, Calif., on January 24-27, where they will be in Demo Room #202B providing expertise and hands-on demonstrations of several products from K-array portfolio throughout the event.
