Every spring, church media producers across the country begin a time-honored and terrifying ritual: "the church Easter pageant." These local, church-sponsored theatrical presentations are usually videotaped for archives or bookstore sales, and although everyone begins the process with high hopes, they often leave media producers weeping, or screaming hysterically promising never to do it again. Most producers are nearly finished working on this year's presentation, but in an effort to help you keep both your sanity and family intact, here are a few tips from the Cooke Pictures archives to make this -or next Easter season-a little more joyful:
1 IT'S NEVER TOO EARLY TO START YOUR PREPARATION. Year after year, producers wait until the last minute, thinking, "I'll let the music director do all of his work first." Nothing could be worse. Start planning early. Get your hand on a script and music as early as possible, and start thinking about staging and shooting. Certainly things will change, but experienced producers and directors know it's easier to change an existing plan than create one from scratch at the last minute.
2 BRING YOUR CREW INTO THE PROCESS EARLY, AS WELL. Start generating excitement and ideas from your volunteers and crew members. They usually want to offer suggestions and ideas but are rarely asked. Remember, you don't have to take all their ideas, but being a good listener motivates them to be a stronger part of the team and creates a better attitude.
3 HELP THE MUSIC DIRECTOR UNDERSTAND THE DIFFERENCE BETWEEN "STAGE LIGHTING" AND "TELEVISION LIGHTING. " What's the point of going to the trouble and expense of shooting the Easter pageant if your end product's video level won't register? Help the music director understand the limitations of the camera. Don't be obnoxious or "know it all," just work with him or her and help them understand. Also-be sensitive to the spirit and vision of the music director. Supplement the lighting where necessary, but do your best not to "blast" the stage and ruin the dramatic experience.
4 CREATE A SHOT LIST. Most church media directors try to "wing it" and hope they can stay on top of things during the performance. Don't take chances. Create a shot list during the rehearsals, so when you get to the actual performance you can relax a little and concentrate on the timing of your cuts and dissolves. Certainly there will be changes and adjustments, but that's minor compared to all the screaming and yelling you'll have to do if you're not prepared. And speaking of that...
5 STOP SCREAMING AND YELLING. A screaming director is a director who has run out of ideas. Every crew member on your team loses a little respect for you the minute you start yelling. Learn to control your temper, and guide your crew through the program with encouragement, strong leadership skills, and creative ideas and suggestions.
6 KNOW THE DIFFERENCE BETWEEN "CUTS" AND "DISSOLVES." Cuts and dissolves to a professional television director are like periods and commas to a writer. They are the visual grammar that makes the scene work. They express two completely different feelings and emotions, so don't mix them up. Remember-cuts are sharp and make the scene move. Dissolves are softer, slower, and on the "warm and fuzzy" side. Understand how to use them effectively, and your programs will instantly make a giant leap forward.
7 SHOOT AT LEAST ONE REHEARSAL. During the actual performance, you can't get the camera onstage and get the unique close-ups and angles you really need. So I always suggest you shoot a dress rehearsal. This will allow you to put a camera onstage, backstage, or within a group of actors to get a unique angle or perspective. Don't overdo it, but it's a great way to find powerful shots you can intercut into your final edit.
8 HAVE A DE-BRIEFING. Don't dare release the crew without a short meeting on what worked and didn't work during the night's presentation. You can learn a great deal by discussing the shoot with the crew, and find out helpful information for the next night.
9 RE-CONSIDER THE NORMAL RULES ABOUT SHOOTING A CHURCH SERVICE. A special Easter program is completely different from a Sunday service, so why aren't you changing your camera positions? Set the camera angles for each project you shoot, and never leave them in the same place for everything. Those cameras are the gateway for thousands of people to understand that presentation, so use them effectively and in the right places. Remember: Easter is a time of joy. So start thinking ahead about a successful and effective way to record this year's play or musical presentation. Some churches spend hundreds of thousands of dollars on their shows, and it's the one time of the year when you'll be most likely to get non-Christians into the building. Give them something to remember during the program, and also give them something on video to take home and enjoy for years to come.
This article originally appeared on March 25, 2010, at www.philcooke.com/Easter_presentation. Reprinted with permission from the author.
