Designed for church creatives that need help creating quality media content, Shift Worship is a subscription-based online platform with graphic templates, video clips, motion backgrounds and more.
“Depending on which survey you look at, there are about 300,000 churches in America, and 92% of those are 200 people or less.”
Shift Worship is a membership-based media marketplace with short films, motion worship backgrounds, worship slides, and just about any other sort of worship-based graphic media a church could need.
That's Luke Miller, the head of the creative team at ShiftWorship, and he’s well acquainted with the problem that most churches have—creating quality media that supports their branding and message.
Shift Worship is a membership-based media marketplace with short films, motion worship backgrounds, worship slides, and just about any other sort of worship-based graphic media a church could need.
“Most of these churches” Luke explains, “are meeting in a rural context somewhere or an urban context, like in a strip center or maybe in somebody's house or in a school and they don't have a staff of people. They've got, maybe a full-time person, maybe a bi-vocational person and so what we really want to do is we want to create a content solution for those folks that simplifies their life - making it easier for them to communicate creatively.”
“What we really want to do,” Luke explains, “is we want to create a platform for content for folks that's just plug and play. We see a surge of traffic Saturday night through Sunday morning, and it's people who are like, ‘Man, we need something for tomorrow or today, so let's go check out [Shift Worship] because we know that we can literally log on, search for what we're looking for, find it, download it, use it. And that's really our heart.”
Bringing Churches and Creatives Together
Shift Worship’s annual price point of $249/yr for the pro plan is a wildly good deal, but this isn’t just a good deal for churches in need of creative media. It’s a good deal for the creatives that Shift Worship sources for content.
“We actually have about six people on our team full time that are creating content. All but one of these talented creatives have over 10 years of experience in church production, either from that broad standpoint of making stuff for lots of churches or having worked at the church and doing what they do. And then we have a network of probably another 10 or 20 people that we'll go to if we need something more specific, church-based creators that we can go to and say, ‘Hey, can you write and perform and record something for us?’” Luke explains. “We've got people that we're working with that are in the U.K., we've got people that we've worked with all over the [US], all over the world really =.”
"Our heart is to take all the creativity, and all the time and energy and resource that goes into making great content, and put that in the hands of these churches of 200 people or less on every street corner to help them do what they do.’”
In the meantime, Shift Worship seeks to be a truly one-stop-shop for any church, whether a more traditional church with simple media needs or a more production-heavy church that’s building an edgier experience. “We've got people that we've worked with, all over the country, all over the world, trying to find those different styles and those different things where it's not if you're this type of church we’re your place, but actually if you're any kind of church, we’re your place,” Luke explains.
A Personal Mission
Luke knows what it’s like to need content and not have a good way to get it. “I was a pastor for about 10 years in Dallas at a church plant, and we were kind of constantly in church plant mode. We never really grew beyond about 150 people, and it was me and one other person on staff, both bi-vocational. We just never had enough time. We never had enough resources, you know, to do the work of ministry but then also create high-quality, professional services where we could creatively communicate the gospel.”
That deep need for good creative media drove him to lead Shift Worship to where it is today, a company deeply focused on serving the local church. “That's really our heart—how do we take the best content from talented people around the globe and put it into the hands of churches who are looking for ways to better communicate the message of Jesus?”
