L-R Cadac Director Marketing & Business Operations James Godbehear, Head of R&D Emily Watson, and Tech Director Peter Hearl with the new CM-J50 console.
Cadac Consoles is announcing the signing of a US distribution agreement with Italian Speakers Imports Inc. following this year’s ISE Show in Barcelona, Spain. Cadac unveiled an entirely new product portfolio at ISE in the form of its flagship CM-Series integrated audio mix and network system.
“We are extremely pleased to have signed an agreement with ISI for distribution in the United States,” says James Godbehear, Director of Marketing and Business Operations. “For CM-Series distribution we are seeking distributors with a deep commitment to promoting the product and supporting it in the field, and that have a close alignment with our core values. After engaging in ongoing discussions and sharing design information and development plans for the brand, it is immensely gratifying to see ISI’s evident enthusiasm. This serves as validation for the extensive efforts we have invested over the last three years, in bringing to market a mixing system that really pushes the envelope in terms of both the user interface and audio performance. It underscores Cadac’s capabilities in delivering a truly exceptional mix experience.”
The UK console designer had conversations with over 26 distributor organizations from around the world and left the show in advanced negotiations with four prospective partners for territories in Europe and Asia, with preliminary discussions to be followed up with several others.
“Securing serious interest in distribution for our new product offering was the primary objective of launching at ISE, as the show provided a unique opportunity to reach a wide breadth of potential partners,” Godbehear says. “Obviously there was some degree of apprehension in turning up at ISE with an entirely new product portfolio, after an extended period of absence from the market. But the immediate and sustained positive reaction the CM-J50 console inspired was beyond our most optimistic expectations.
For more information about Cadac Consoles, visit www.cadac-sound.com.
