marc claus; unsplash.com
For all the criticism pastors have received for live steaming over the years, suddenly in the age of the coronavirus, those pastors are starting to look pretty smart.
I’m starting to think that live streamed church services and similar events are now imperative parts of a church's production offerings. Full disclosure – while I’m a big proponent of live streaming church services in the first place, we have multiple clients who are now getting financial support from live stream viewers, as well. And financial support is critical if a church is to continue functioning and sending out its message through live streaming and other production methods.
I’ve not seen a single instance where streaming your services caused live attendance to drop.
In the age of the coronavirus, suddenly, no matter where anyone stood on the topic of church live streaming, that debate has evaporated. Live streaming for churches is now a critical production staple.
The bottom line: Even if things go well this year for your church, if you’re not live streaming, you’re making a big mistake. I’ve not seen a single instance where streaming your services caused live attendance to drop. In fact, as more and more people get to see what you’re all about online, the more likely they are to visit.
In the future, if fear of this virus or any other (or anything else, for that matter) keeps people away, they can still be impacted by your services in the privacy and safety of their homes.
Live streaming: If you’re lagging behind, it’s time you got onboard.
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