A new touring roadshow featuring dozens of lighting, audio, video and staging brands will roll out in the Southeast in fall 2018. Using the popular Entech format from Australia, Entech Roadshow USA is a partnership between Cary, N.C.-based Production Media Inc., a leading media and events management company focused on the professional AV industry, and JuliusMedia Group from Sydney, Australia, publisher of CX Magazine and presenter of the Entech Roadshows in Australia and New Zealand.
Focused on entertainment technologies, Entech Roadshow USA will bring together A/V, lighting and staging and rigging professionals from the education, theater, sports, corporate, staging/rigging and house of worship markets.
The Roadshow is reported to be popular with visitors because its ballroom-sized footprint avoids the miles of aisles of a big tradeshow, and the one-day format respects the time constraints of most AV technicians, designers and integrators, allowing them to meet the key people from major brands and see the latest technologies.
Exhibitors report that they favor the convenience, with no extra costs. Everything is bundled together with all freight traveling in dedicated trucks and delivered onto each stand, Entech Roadshow representatives report. Traditional "gotcha" add-ons like shipping, drayage, power, furniture and drinking water are provided, along with parking.
Major brands Down Under have relied on the Roadshow for nearly a decade to "bring the show to the people" in major cities. Entech Roadshow representatives report that traditional large-format shows, on the other hand, feature a high home town attendance, with many potential attendees unable to justify the cost and time to travel to "normal" trade show host cities.
Focused on a series of key markets, the inaugural Roadshow travels to convention centers in Richmond Va., Charlotte N.C., Atlanta, and Birmingham, Ala., across a compressed two-week period in September 2018.
For more information, please visit: http://entech-roadshow.com/usa/
